We must learn from lessons of history and move away from the one-way provision of information and instead generate an open dialogue that addresses misinformation and does not dismiss people’s real vaccine concerns and hesitancy. “There needs to be a frank conversation with the public about just how long it will take and that things will not immediately go back to normal when vaccines arrive. To achieve the estimated 80% of uptake of the vaccine required for community protection, we need a serious, well-funded and community-based public engagement strategy. “Vaccines and vaccination are two very different things. Professor Melinda Mills FBA, Director of the Leverhulme Centre for Demographic Science at the University of Oxford and lead author of the report, said: The report also shows that recent levels of seasonal flu vaccinations can be low even amongst health care support staff (37%), doctors (40%) and in regions such as London. According to the report, because of circulating misinformation and behavioural factors, around 36% of people in the UK say they are either uncertain (27%) or very unlikely (9%) to be vaccinated against the virus. The need for reliable and engaging information is vital.
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